by mhudson | Feb 24, 2020 | Uncategorized
Ben & Jerry’s, a purveyor of happiness through delicious ice cream, is also a social stalwart. A leading representative of social responsibility, Ben & Jerry’s spells out their missions and issues directly on their website. “Our social mission compels us to...
by mhudson | Jan 18, 2020 | Uncategorized
Choosing a strategy for customer acquisition is a process that every marketing campaign undergoes. In this post I’ll examine a few of those strategies and important factors to keep in mind while implementing them. I’ll also examine an emerging market segment and...
by mhudson | Feb 7, 2019 | Uncategorized
As a marketer I constantly feel the pressure of driving results. Many of my clients want to see positive results early in the campaign. In practice, however, results take time – particularly when dealing with organic results driven by an optimization campaign. So how...
by mhudson | Jan 11, 2019 | Uncategorized
Assessing the marketing strategy for your business can be daunting. Small businesses with limited budgets look to optimize their stack for organic traffic to save themselves from another monthly bill, but can a new company with expenditures remain viable in a...
by mhudson | Dec 12, 2018 | Uncategorized
Marketing can be a lot like trying to hit a golf ball with a golf club while the ball is bouncing around. At first sight it seems like an incredibly difficult task to correctly complete, but if you look hard and long at the trajectory of that ball you will likely be...
by mhudson | Nov 6, 2018 | Uncategorized
Upon landing a position as the head of marketing, I was sure I could transition from the world of design to marketing. I was very open during the interviewing process about my lack of experience in the field, but the owners were looking for a content generator that...
