978 790-1388

Views from the Mountaintop

Older Blog Entries

Get Social Media Management for Your Small Business

As a small business owner, you know how important it is to have an active presence on social media. However, managing your channels effectively can be incredibly challenging and time-consuming. You have to keep up with trends, stay in touch with customers, and make...

Marketing Plan for Small Businesses

Creating a marketing plan for small businesses can appear overwhelming and expensive. We can help. It can be difficult to create a quality marketing plan for small businesses. If you are a small business owner, you've probably found it difficult to effectively budget...

Ben & Jerry’s: A Model of Social Responsibility

Ben & Jerry’s, a purveyor of happiness through delicious ice cream, is also a social stalwart. A leading representative of social responsibility, Ben & Jerry’s spells out their missions and issues directly on their website. “Our social mission compels us to...

Market Segments and How To Reach Them

Choosing a strategy for customer acquisition is a process that every marketing campaign undergoes. In this post I’ll examine a few of those strategies and important factors to keep in mind while implementing them. I’ll also examine an emerging market segment and...

Operating in the Shadows Bears No Fruit

As a marketer I constantly feel the pressure of driving results. Many of my clients want to see positive results early in the campaign. In practice, however, results take time – particularly when dealing with organic results driven by an optimization campaign. So how...

The Cycle of Life and Marketing Your Business

Assessing the marketing strategy for your business can be daunting. Small businesses with limited budgets look to optimize their stack for organic traffic to save themselves from another monthly bill, but can a new company with expenditures remain viable in a...

Social Media, Now and Then

Marketing can be a lot like trying to hit a golf ball with a golf club while the ball is bouncing around. At first sight it seems like an incredibly difficult task to correctly complete, but if you look hard and long at the trajectory of that ball you will likely be...

Share This