Creating a marketing plan for small businesses can appear overwhelming and expensive. We can help.
It can be difficult to create a quality marketing plan for small businesses. If you are a small business owner, you’ve probably found it difficult to effectively budget for marketing at all this past year. Big agency solutions are likely to eat up your entire budget in fees alone and there are so many other small companies that offer “professional advice” that it’s hard to decide who to trust. At Mountaintop Creative Group we specialize in providing small businesses with agency-level support for their marketing and design needs at a fraction of the cost. We’ve made it our mission to help people like you grow from the ground up. If you are a small business owner in Worcester County, or anywhere else in Central or Western Massachusetts, Mountaintop Creative Group can help you!
What is Internet Marketing?
Internet marketing is an investment in your business. Marketing online is the work you do to help you succeed with search engine optimization, paid search ads, social media management, and other online advertising like display, email marketing, and newer advanced programmatic techniques. In this digital age, there are many different methods of advertising at very reasonable prices. It is almost always the most effective way to market your product, through targeted traffic, to a targeted audience.
At Mountaintop Creative Group, we offer a full line-up of services from GoogleAds and search engine optimization strategies to social media management & advertising campaigns designed to drive leads to your website. You can request a free consultation and quote now and take the first step towards reaching the top of your market.
We will help you develop a detailed, measurable strategy that guides your marketing and brand-building initiatives, as well as translating those initiatives into measurable bottom-lines. If your goal is to become a more effective spendmaster of your marketing dollars, then let us help guide you along the way.
What Marketing Solutions Should Small Businesses Consider?
First and foremost, a marketing plan for small businesses should include utilizing social media. Social media has become a powerful force in influencing public perception of a business or product. Utilizing Facebook, Instagram, and LinkedIn to reach targeted groups of consumers can produce quality leads and help drive brand identity through the roof. Regular organic posting about your business or about recent events can help increase the visibility of your company, and even spending on social media ads is cost-efficient.
Using GoogleAds puts your business front and center when it matters most – when a consumer is shopping for a product or service that you offer. Prices vary depending on the competitiveness of your industry, but as a cost-per-click advertising method, you are paying for targeted traffic to your website. Let us drive quality leads to your digital storefront where you can convert it to sales.
A more long-term solution is turning your website into an organic traffic generator by optimizing it for search engine visibility. Constantly updating your website with creative copy writing infused with keywords and phrases will give search engines, like Google, something new to read when their bots crawl your website. This will help drive organic search engine results, meaning you don’t pay the search engine to show your website on the search-engine results page. This solution is best when paired with a combination of other paid means to generate traffic while developing your optimized content.
How Can Mountaintop Creative Help My Small Business?
While there are many different types of online marketing, these strategies should help and marketing plan for small businesses succeed, regardless of the size of the business. The key to a successful marketing strategy is looking at the overall business goal is “big picture” terms and then devising a strategic plan that assumes an effective organization of the entire marketing agenda. With years of experience and small business clients across the Commonwealth (and beyond!), we are in a unique position to provide you with a high-performance strategy at a fraction of the cost that other marketing agencies will quote for you.
Request a quote from Mountaintop Creative Group today. We will set up a time to discuss your business goals as quickly as possible. 2021 is nearly a quarter of the way over, and small businesses in Massachusetts are struggling to recover from the Coronavirus pandemic and government shutdowns. Don’t waste any more time wishing you could afford the big-city firms – get the same care, today, for a fraction of the price!